In this 3-minute video, Mumbling Bill chats a little about the 3 website traffic channels that drive activity to your website: Organic, Paid and Earned. Each channel serves its purpose, has its strengths and weaknesses, and plays a critical part in the traffic of a healthy website. We touch briefly on: Organic website traffic This
Here’s a good question for you, if you run a business: where do you even start online when it comes to creating a healthy presence digital footprint to support – or even drive – that business? What are some of the key things you should check off your list to build a footprint online? Over
Google has recently launched a beta version of a pretty cool WordPress plugin that they suggest may be a way to create content that ranks well in organic search – especially on mobile searches – while creating engaging user experiences on WordPress-based sites. To experiment with Google Web Stories, I have created a simple overview
If you have a brick-and-mortar shop or business location, there is almost no greater source of completely free presence than your Google Business Listing. In fact, for many local businesses, the Google Business listing receives greater impressions than their actual website – thanks to the fact that people can take some very important actions right
It’s never been more important that companies reach their target audience… …what should founders and CEOs do right now…? – Greg White, Sway ventures partner & coo, June 19, 2020 Click to listen: On Friday, June 19th, 2020 ClickAwayMarketing’s Bill Quell had the great pleasure of joining Greg White, Partner & COO of Sway Ventures
The very core foundation of a strong, healthy website is "SEO" - or Search Engine optimization. When a website is built with SEO as a foundational pillar, everything that happens with the site moving forward can contribute to driving the right traffic to the site to reach your online goals - from page views to contact form submissions, from online purchases to foot traffic in your store or downloads of your software.
Helping portfolio companies “reach success faster,” as Marc Andreessen puts it, generates faster exits, which only serves to bolster returns for LPs. Everyone wins! – VentureBeat, May 26, 2015 At ClickAwayMarketing, we have chosen to focus on providing an array of Value Add services for VC and Incubator portfolio companies as a way of helping
Everything we talk about on ClickAwayMarketing.com and through ClickAwayCreative services are TOOLS - it is critical to keep in mind that mastery of TOOLS is not mastery of MARKETING or advertising - that begins with the old school development of who you are, what you're selling, why people need it, who your customer is, your brand promise and so much more.
After you have your beautiful, responsive, power packed website built and you’re ready to launch it, make sure you install Google Analytics – and then, assign someone to study the reporting it provides about your website. You’ll get insight into Top Pages, Users, geographic reports, devices people use to access your site, what channels perform
At ClickAwayMarketing.com, we believe social media is at its best when it serves to deepen connections with your current & prospective customers, not just another “special offer” distribution channel. It needs to show who you are, what you believe in, what you do in the world in addition to showcasing opportunities to buy or upgrade
By taking full advantage of Goals in your Google Analytics account, you'll have actionable knowledge about what's working in your advertising mix.