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HBCUFI – Equality for Startups Across the US

Entrepreneurship has long been hailed as a powerful tool for wealth creation and economic empowerment. However, access to entrepreneurial resources and opportunities is not always evenly distributed. In particular, the Black and Brown communities often face significant barriers to entrepreneurship and wealth creation due to systemic racism, lack of access to capital, and other structural […]
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Image Handling Tips for SEO Value

I want to talk about something that’s near and dear to my heart: images. They’re an integral part of modern websites and can be a powerful tool for driving traffic, engaging visitors, and increasing conversions. However, in order for your images to be effective, you need to handle them properly. In this article, I’ll be […]
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Let’s Talk About SEO Behaviors. Not SEO Tricks.

SEO Behaviors for Business Owners, Founders and Content Teams. Search Engine Optimization might be better thought of as “building a virtual location for my business online“. That way, we are encouraging behaviors and practices that contribute to an ever-growing organic keyword footprint that will drive valuable traffic to your website, while leaving the technical aspects […]
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B2B Marketing 101: Becoming a Thought Leader AND Selling

When it comes to B2B marketing, it is important to combine short term sales and lead goals with long term “industry leadership” tactics that build trust with your audience. To do that, you have to take the brave step of occasionally including materials and information provided by your business partners, vendors, or other industry leaders. […]
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Customer Discovery Tools and Tips

Congratulations! You have an absolutely BRILLIANT idea for your startup – or you have built a magnificent business already – and you’re ready to let the world know about it, to invite Users to discover what you’re building and give you feedback to help solidify your roadmap. So now the question is: how do you […]
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Client: Gilroy Auto Mall Dealership Group

ClickAwayMarketing, along with our partner Roger Henson of Advertising Business Consultants San Jose, is delighted to be working with the dealerships of the Gilroy Auto Mall in Gilroy, California. Working hand-in-hand with ABC San Jose, we are developing a comprehensive advertising program to drive business to the auto dealer group from the Gilroy and Morgan […]
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YouTube Bumper Ads: Bump Up Your Startup’s Visibility

YouTube Bumper Ads: 6-Second Powerhouse to Drive Ad Reach A fantastic tool to throw into the mix when you are considering cost effective ways to reach large audiences with your brand message to raise awareness of your product or service are YouTube bumper ads. By leveraging this short form video ad format, you can drive […]
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Publish LinkedIn Articles to Grow Your Business

A great way to build your personal profile as well as your company footprint is to publish Articles on LinkedIn. By writing content on your own website first, then writing a LinkedIn Article that introduces or summarizes the article and links over to it, you can grow your organic footprint as well as expand your […]
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Running List of Marketing Tools

Brainstorming a Marketing or Advertising Strategy Online or Offline? This Google Sheet running list of marketing tools is meant to serve as a tool to be used while you are developing a strategy for marketing your product or service, whether it’s online, offline, outdoor, on TV, on radio – anything and everything. It is in […]
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