Author: bquell

SEO Case Study for Erik's DeliCafe in northern California

SEO Case Study: 90 Days After Optimizing for Erik’s DeliCafe in the SF Bay Area

The Challenge: Increase organic search keyword diversity and drive traffic to the location pages on EriksDelicafe.com. In this SEO case study, we’ll show you walk you through the centerpiece of our work with one of the Bay Area’s premier delis, Erik’s DeliCafe, to improve the quantity and quality of their organic traffic for all of their +/- 30 northern California …

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Creating high quality content for your website takes time and expertise, even when using an Ai tool

Creating High Quality Content

Creating High Quality Content Introduction to Creating High Quality Content on Your Website Creating content that is top-notch is key for SEO success. It should be entertaining, useful, and pertinent to your target audience. Additionally, it should also be well written and free of mistakes. If you’re using an AI tool to help you write, make sure you double check …

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Creating a “Behind the Scenes” Web Page for your Retail Business

A “Behind the Scenes” web page can be a powerful tool for engaging your audience, building trust, and fostering deeper connections with your brand. Stumped for a creative, valuable project for your company website that will help you on many, many levels? A goldmine of value can be created by crafting, posting and sharing some behind-the-scenes content about who you …

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SEO expertise from Bill Quell at ClickAwayMarketing

Let’s Talk About SEO Behaviors. Not SEO Tricks.

SEO Behaviors for Business Owners, Founders and Content Teams. Search Engine Optimization might be better thought of as “building a virtual location for my business online“. That way, we are encouraging behaviors and practices that contribute to an ever-growing organic keyword footprint that will drive valuable traffic to your website, while leaving the technical aspects of SERP-rank fueling site optimization …

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creating a strategy to promote web content through social media posts

Maximizing Content Visibility: Effective Social Media Promotion Strategies for New Webpages

In today’s digital landscape, generating high-quality content is just the first step in achieving content marketing success. Effective promotion is crucial for maximizing visibility and ensuring your content reaches the right audience. Social media platforms offer a powerful tool for promoting new webpages and expanding your content’s reach. Here are key strategies for effectively promoting your new webpage on social …

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3 channels of internet traffic

Website Traffic Channels – 3 Ways to Increase Site Visitors

In this 3-minute video, Mumbling Bill chats a little about the 3 website traffic channels that drive activity to your website: Organic, Paid and Earned. Each channel serves its purpose, has its strengths and weaknesses, and plays a critical part in the traffic of a healthy website. We touch briefly on: Organic website traffic This is all built on the …

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start by installing google analytics

Start by Installing Google Analytics

After you have your beautiful, responsive, power packed website built and you’re ready to launch it, make sure you install Google Analytics – and then, assign someone to study the reporting it provides about your website. You’ll get insight into Top Pages, Users, geographic reports, devices people use to access your site, what channels perform best and so much more! …

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HBCU Founders Iitiative

HBCUFI – Equality for Startups Across the US

Entrepreneurship has long been hailed as a powerful tool for wealth creation and economic empowerment. However, access to entrepreneurial resources and opportunities is not always evenly distributed. In particular, the Black and Brown communities often face significant barriers to entrepreneurship and wealth creation due to systemic racism, lack of access to capital, and other structural factors. Fortunately, organizations like the …

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web designer manipulating photos for seo value

Image Handling Tips for SEO Value

I want to talk about something that’s near and dear to my heart: images. They’re an integral part of modern websites and can be a powerful tool for driving traffic, engaging visitors, and increasing conversions. However, in order for your images to be effective, you need to handle them properly. In this article, I’ll be discussing best practices for image …

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B2B Marketing 101: Becoming an Industry Expert

B2B Marketing 101: Becoming a Thought Leader AND Selling

When it comes to B2B marketing, it is important to combine short term sales and lead goals with long term “industry leadership” tactics that build trust with your audience. To do that, you have to take the brave step of occasionally including materials and information provided by your business partners, vendors, or other industry leaders. Don’t be afraid to link …

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YouTube bumper ads - 6 seconds to branding and awareness glory

YouTube Bumper Ads: Bump Up Your Startup’s Visibility

YouTube Bumper Ads: 6-Second Powerhouse to Drive Ad Reach A fantastic tool to throw into the mix when you are considering cost effective ways to reach large audiences with your brand message to raise awareness of your product or service are YouTube bumper ads. By leveraging this short form video ad format, you can drive home a simple message (or …

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