bquell

Running List of Marketing Tools

Brainstorming a Marketing or Advertising Strategy Online or Offline? This Google Sheet running list of marketing tools is meant to serve as a tool to be used while you are developing a strategy for marketing your product or service, whether it’s online, offline, outdoor, on TV, on radio – anything and everything. It is in […]

Website Traffic Channels – 3 Ways to Increase Site Visitors

In this 3-minute video, Mumbling Bill chats a little about the 3 website traffic channels that drive activity to your website: Organic, Paid and Earned. Each channel serves its purpose, has its strengths and weaknesses, and plays a critical part in the traffic of a healthy website. We touch briefly on: Organic website traffic This […]

You run a business. So Where Do You Start Online?

Here’s a good question for you, if you run a business: where do you even start online when it comes to creating a healthy presence digital footprint to support – or even drive – that business? What are some of the key things you should check off your list to build a footprint online? Over […]

SEO 101 for VC-Backed Startups – a Google Web Stories Experiment

Google has recently launched a beta version of a pretty cool WordPress plugin that they suggest may be a way to create content that ranks well in organic search – especially on mobile searches – while creating engaging user experiences on WordPress-based sites. To experiment with Google Web Stories, I have created a simple overview […]

Google Business Profile. Your Local Business Power Source.

If you have a brick-and-mortar shop or business location, there is almost no greater source of completely free presence than your Google Business Profile. In fact, for many local businesses, the Google Business Profile receives greater impressions than their actual website – thanks to the fact that people can take some very important actions right […]

Why We Focus On Venture Capital “Value Add” Services

Providing guidance for VC portfolio companies to navigate the waters of the vast Internet is a specialty of ClickAwayMarketing – from optimizing site content to maximize organic footprint to creating earned and paid channel strategies to drive value and help “reach success faster“. Helping portfolio companies “reach success faster,” as Marc Andreessen puts it, generates […]

Start by Installing Google Analytics

After you have your beautiful, responsive, power packed website built and you’re ready to launch it, make sure you install Google Analytics – and then, assign someone to study the reporting it provides about your website. You’ll get insight into Top Pages, Users, geographic reports, devices people use to access your site, what channels perform […]
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