After you have your beautiful, responsive, power packed website built and you’re ready to launch it, make sure you install Google Analytics – and then, assign someone to study the reporting it provides about your website. You’ll get insight into Top Pages, Users, geographic reports, devices people use to access your site, what channels perform

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Everything we talk about on ClickAwayMarketing.com and through ClickAwayCreative services are TOOLS – it is critical to keep in mind that mastery of TOOLS is not mastery of MARKETING or advertising – that begins with the old school development of who you are, what you’re selling, why people need it, who your customer is, your

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Identifying your Goals in Google Analytics allows you to measure the effectiveness and impact of all your online marketing and advertising across pay-per-click, social media, blog posts, guest posts, press releases, email marketing and more. Essentially, everywhere you can write a hyperlink to your site can include UTM codes to help you identify the traffic

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