The very core foundation of a strong, healthy website is "SEO" - or Search Engine optimization. When a website is built with SEO as a foundational pillar, everything that happens with the site moving forward can contribute to driving the right traffic to the site to reach your online goals - from page views to contact form submissions, from online purchases to foot traffic in your store or downloads of your software.
Google has recently launched a beta version of a pretty cool WordPress plugin that they suggest may be a way to create content that ranks well in organic search – especially on mobile searches – while creating engaging user experiences on WordPress-based sites. To experiment with Google Web Stories, I have created a simple overview
Here’s a good question for you, if you run a business: where do you even start online when it comes to creating a healthy presence digital footprint to support – or even drive – that business? What are some of the key things you should check off your list to build a footprint online? Over
In this 3-minute video, Mumbling Bill chats a little about the 3 website traffic channels that drive activity to your website: Organic, Paid and Earned. Each channel serves its purpose, has its strengths and weaknesses, and plays a critical part in the traffic of a healthy website. We touch briefly on: Organic website traffic This
Everything we talk about on ClickAwayMarketing.com and through ClickAwayCreative services are TOOLS - it is critical to keep in mind that mastery of TOOLS is not mastery of MARKETING or advertising - that begins with the old school development of who you are, what you're selling, why people need it, who your customer is, your brand promise and so much more.