3 channels of internet traffic

Website Traffic Channels – 3 Ways to Increase Site Visitors

In this 3-minute video, Mumbling Bill chats a little about the 3 website traffic channels that drive activity to your website: Organic, Paid and Earned. Each channel serves its purpose, has its strengths and weaknesses, and plays a critical part in the traffic of a healthy website. We touch briefly on: Organic website traffic This is all built on the …

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HBCU Founders Iitiative

HBCUFI – Equality for Startups Across the US

Entrepreneurship has long been hailed as a powerful tool for wealth creation and economic empowerment. However, access to entrepreneurial resources and opportunities is not always evenly distributed. In particular, the Black and Brown communities often face significant barriers to entrepreneurship and wealth creation due to systemic racism, lack of access to capital, and other structural factors. Fortunately, organizations like the …

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B2B Marketing 101: Becoming an Industry Expert

B2B Marketing 101: Becoming a Thought Leader AND Selling

When it comes to B2B marketing, it is important to combine short term sales and lead goals with long term “industry leadership” tactics that build trust with your audience. To do that, you have to take the brave step of occasionally including materials and information provided by your business partners, vendors, or other industry leaders. Don’t be afraid to link …

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YouTube bumper ads - 6 seconds to branding and awareness glory

YouTube Bumper Ads: Bump Up Your Startup’s Visibility

YouTube Bumper Ads: 6-Second Powerhouse to Drive Ad Reach A fantastic tool to throw into the mix when you are considering cost effective ways to reach large audiences with your brand message to raise awareness of your product or service are YouTube bumper ads. By leveraging this short form video ad format, you can drive home a simple message (or …

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Customer discovery tips and tools from ClickAwayMarketing

Customer Discovery Tools and Tips

Congratulations! You have an absolutely BRILLIANT idea for your startup – or you have built a magnificent business already – and you’re ready to let the world know about it, to invite Users to discover what you’re building and give you feedback to help solidify your roadmap. So now the question is: how do you find your audience in order …

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Publish LinkedIn Articles to Grow Your Business

A great way to build your personal profile as well as your company footprint is to publish Articles on LinkedIn. By writing content on your own website first, then writing a LinkedIn Article that introduces or summarizes the article and links over to it, you can grow your organic footprint as well as expand your reach across the LinkedIn platform. …

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Unique challenge of SEO for Startups

The Organic Challenge for Startups: Nobody Knows to Look for You

One of the biggest challenges startups face when developing an SEO strategy to build a robust, valuable organic footprint is the fact that people (searchers) don’t know your widget exists…so they are not searching for what you are offering. When you look at a traditional company, for example, search behaviors are easy to tap into and to build strategy around. …

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