HBCU Founders Iitiative

HBCUFI – Equality for Startups Across the US

Entrepreneurship has long been hailed as a powerful tool for wealth creation and economic empowerment. However, access to entrepreneurial resources and opportunities is not always evenly distributed. In particular, the Black and Brown communities often face significant barriers to entrepreneurship and wealth creation due to systemic racism, lack of access to capital, and other structural factors. Fortunately, organizations like the …

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B2B Marketing 101: Becoming an Industry Expert

B2B Marketing 101: Becoming a Thought Leader AND Selling

When it comes to B2B marketing, it is important to combine short term sales and lead goals with long term “industry leadership” tactics that build trust with your audience. To do that, you have to take the brave step of occasionally including materials and information provided by your business partners, vendors, or other industry leaders. Don’t be afraid to link …

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YouTube bumper ads - 6 seconds to branding and awareness glory

YouTube Bumper Ads: Bump Up Your Startup’s Visibility

YouTube Bumper Ads: 6-Second Powerhouse to Drive Ad Reach A fantastic tool to throw into the mix when you are considering cost effective ways to reach large audiences with your brand message to raise awareness of your product or service are YouTube bumper ads. By leveraging this short form video ad format, you can drive home a simple message (or …

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Customer discovery tips and tools from ClickAwayMarketing

Customer Discovery Tools and Tips

Congratulations! You have an absolutely BRILLIANT idea for your startup – or you have built a magnificent business already – and you’re ready to let the world know about it, to invite Users to discover what you’re building and give you feedback to help solidify your roadmap. So now the question is: how do you find your audience in order …

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Publish LinkedIn Articles to Grow Your Business

A great way to build your personal profile as well as your company footprint is to publish Articles on LinkedIn. By writing content on your own website first, then writing a LinkedIn Article that introduces or summarizes the article and links over to it, you can grow your organic footprint as well as expand your reach across the LinkedIn platform. …

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Unique challenge of SEO for Startups

The Organic Challenge for Startups: Nobody Knows to Look for You

One of the biggest challenges startups face when developing an SEO strategy to build a robust, valuable organic footprint is the fact that people (searchers) don’t know your widget exists…so they are not searching for what you are offering. When you look at a traditional company, for example, search behaviors are easy to tap into and to build strategy around. …

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Google Web Stories screen capture

SEO 101 for VC-Backed Startups – a Google Web Stories Experiment

Google has recently launched a beta version of a pretty cool WordPress plugin that they suggest may be a way to create content that ranks well in organic search – especially on mobile searches – while creating engaging user experiences on WordPress-based sites. To experiment with Google Web Stories, I have created a simple overview of “SEO for VC-backed startups” …

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Greg White Partner & COO Sway Ventures

Awesome: Get Fired Up by Our Interview with Greg White of Sway Ventures

It’s never been more important that companies reach their target audience… …what should founders and CEOs do right now…? – Greg White, Sway ventures partner & coo, June 19, 2020 Click to listen: On Friday, June 19th, 2020 ClickAwayMarketing’s Bill Quell had the great pleasure of joining Greg White, Partner & COO of Sway Ventures for a brief interview about …

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Why We Focus On Venture Capital “Value Add” Services

Providing guidance for VC portfolio companies to navigate the waters of the vast Internet is a specialty of ClickAwayMarketing – from optimizing site content to maximize organic footprint to creating earned and paid channel strategies to drive value and help “reach success faster“. Helping portfolio companies “reach success faster,” as Marc Andreessen puts it, generates faster exits, which only serves …

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