Creating a “Behind the Scenes” Web Page for your Retail Business

A “Behind the Scenes” web page can be a powerful tool for engaging your audience, building trust, and fostering deeper connections with your brand. Stumped for a creative, valuable project for your company website that will help you on many, many levels? A goldmine of value can be created by crafting, posting and sharing some behind-the-scenes content about who you …

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SEO expertise from Bill Quell at ClickAwayMarketing

Let’s Talk About SEO Behaviors. Not SEO Tricks.

SEO Behaviors for Business Owners, Founders and Content Teams. Search Engine Optimization might be better thought of as “building a virtual location for my business online“. That way, we are encouraging behaviors and practices that contribute to an ever-growing organic keyword footprint that will drive valuable traffic to your website, while leaving the technical aspects of SERP-rank fueling site optimization …

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creating a strategy to promote web content through social media posts

Maximizing Content Visibility: Effective Social Media Promotion Strategies for New Webpages

In today’s digital landscape, generating high-quality content is just the first step in achieving content marketing success. Effective promotion is crucial for maximizing visibility and ensuring your content reaches the right audience. Social media platforms offer a powerful tool for promoting new webpages and expanding your content’s reach. Here are key strategies for effectively promoting your new webpage on social …

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Tools are not Marketing

Tools Are Not Marketing

Everything we talk about on ClickAwayMarketing.com and through ClickAwayCreative services are TOOLS – it is critical to keep in mind that mastery of TOOLS is not mastery of MARKETING or advertising – that begins with the old school development of who you are, what you’re selling, why people need it, who your customer is, your brand promise and so much more.

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web designer manipulating photos for seo value

Image Handling Tips for SEO Value

I want to talk about something that’s near and dear to my heart: images. They’re an integral part of modern websites and can be a powerful tool for driving traffic, engaging visitors, and increasing conversions. However, in order for your images to be effective, you need to handle them properly. In this article, I’ll be discussing best practices for image …

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B2B Marketing 101: Becoming an Industry Expert

B2B Marketing 101: Becoming a Thought Leader AND Selling

When it comes to B2B marketing, it is important to combine short term sales and lead goals with long term “industry leadership” tactics that build trust with your audience. To do that, you have to take the brave step of occasionally including materials and information provided by your business partners, vendors, or other industry leaders. Don’t be afraid to link …

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Customer discovery tips and tools from ClickAwayMarketing

Customer Discovery Tools and Tips

Congratulations! You have an absolutely BRILLIANT idea for your startup – or you have built a magnificent business already – and you’re ready to let the world know about it, to invite Users to discover what you’re building and give you feedback to help solidify your roadmap. So now the question is: how do you find your audience in order …

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Publish LinkedIn Articles to Grow Your Business

A great way to build your personal profile as well as your company footprint is to publish Articles on LinkedIn. By writing content on your own website first, then writing a LinkedIn Article that introduces or summarizes the article and links over to it, you can grow your organic footprint as well as expand your reach across the LinkedIn platform. …

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Brainstorming marketing tools list

Running List of Marketing Tools

Brainstorming a Marketing or Advertising Strategy Online or Offline? This Google Sheet running list of marketing tools is meant to serve as a tool to be used while you are developing a strategy for marketing your product or service, whether it’s online, offline, outdoor, on TV, on radio – anything and everything. It is in no way a complete list, …

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Google Web Stories screen capture

SEO 101 for VC-Backed Startups – a Google Web Stories Experiment

Google has recently launched a beta version of a pretty cool WordPress plugin that they suggest may be a way to create content that ranks well in organic search – especially on mobile searches – while creating engaging user experiences on WordPress-based sites. To experiment with Google Web Stories, I have created a simple overview of “SEO for VC-backed startups” …

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