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Image Handling Tips for SEO Value

I want to talk about something that’s near and dear to my heart: images. They’re an integral part of modern websites and can be a powerful tool for driving traffic, engaging visitors, and increasing conversions. However, in order for your images to be effective, you need to handle them properly. In this article, I’ll be […]
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Let’s Talk About SEO Behaviors. Not SEO Tricks.

SEO Behaviors for Business Owners, Founders and Content Teams. Search Engine Optimization might be better thought of as “building a virtual location for my business online“. That way, we are encouraging behaviors and practices that contribute to an ever-growing organic keyword footprint that will drive valuable traffic to your website, while leaving the technical aspects […]
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B2B Marketing 101: Becoming a Thought Leader AND Selling

When it comes to B2B marketing, it is important to combine short term sales and lead goals with long term “industry leadership” tactics that build trust with your audience. To do that, you have to take the brave step of occasionally including materials and information provided by your business partners, vendors, or other industry leaders. […]
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Customer Discovery Tools and Tips

Congratulations! You have an absolutely BRILLIANT idea for your startup – or you have built a magnificent business already – and you’re ready to let the world know about it, to invite Users to discover what you’re building and give you feedback to help solidify your roadmap. So now the question is: how do you […]
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Publish LinkedIn Articles to Grow Your Business

A great way to build your personal profile as well as your company footprint is to publish Articles on LinkedIn. By writing content on your own website first, then writing a LinkedIn Article that introduces or summarizes the article and links over to it, you can grow your organic footprint as well as expand your […]
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Running List of Marketing Tools

Brainstorming a Marketing or Advertising Strategy Online or Offline? This Google Sheet running list of marketing tools is meant to serve as a tool to be used while you are developing a strategy for marketing your product or service, whether it’s online, offline, outdoor, on TV, on radio – anything and everything. It is in […]
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SEO 101 for VC-Backed Startups – a Google Web Stories Experiment

Google has recently launched a beta version of a pretty cool WordPress plugin that they suggest may be a way to create content that ranks well in organic search – especially on mobile searches – while creating engaging user experiences on WordPress-based sites. To experiment with Google Web Stories, I have created a simple overview […]
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Tools Are Not Marketing

Everything we talk about on ClickAwayMarketing.com and through ClickAwayCreative services are TOOLS - it is critical to keep in mind that mastery of TOOLS is not mastery of MARKETING or advertising - that begins with the old school development of who you are, what you're selling, why people need it, who your customer is, your brand promise and so much more.
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