The very core foundation of a strong, healthy website is "SEO" - or Search Engine optimization. When a website is built with SEO as a foundational pillar, everything that happens with the site moving forward can contribute to driving the right traffic to the site to reach your online goals - from page views to contact form submissions, from online purchases to foot traffic in your store or downloads of your software.
After you have your beautiful, responsive, power packed website built and you’re ready to launch it, make sure you install Google Analytics – and then, assign someone to study the reporting it provides about your website. You’ll get insight into Top Pages, Users, geographic reports, devices people use to access your site, what channels perform
By taking full advantage of Goals in your Google Analytics account, you'll have actionable knowledge about what's working in your advertising mix.