Client: Gilroy Auto Mall Dealership Group
Working hand-in-hand with ABC San Jose, we are developing a comprehensive advertising program to drive business to the auto dealer group from the Gilroy and Morgan Hill communities, as well as the surrounding towns of Salinas, Watsonville, Hollister along with the residents of southern San Jose to the north of the dealership group.
Our program is centered around local television and radio, coupled with a very simple microsite – gilroyautodealers.com – to raise awareness of the Gilroy Automall dealerships to the community in a central online location. That microsite presents the array of dealerships involved in the Group, invites visitors to either exit the microsite to visit a specific dealer’s website or to submit a contact form through the microsite that is directly routed to the participating dealership’s Internet Sales department.
Just 2 weeks after soft launch, GilroyAutoDealers.com already had an organic keyword footprint of over 80 phrases and appeared in 399 searches!
Additional components of our advertising outreach include print ads that are running in the community newspapers, as well as direct mail to select homes around the auto mall.
ClickAwayMarketing will be providing ongoing support to the local efforts, including:
- Microsite design, development, maintenance and analytics
- Print ad design
- Direct Mail design & production
- Photo & video services
- Online advertising campaigns
A sample of our introductory print ads in the Gilroy Life community newspaper: