Google Business Profile. Your Local Business Power Source.
If you have a brick-and-mortar shop or business location, there is almost no greater source of completely free presence than your Google Business Profile.
In fact, for many local businesses, the Google Business Profile receives greater impressions than their actual website – thanks to the fact that people can take some very important actions right out of the listing itself – most powerfully, click to call and get driving directions.
In fact, by properly managing and maintaining your Google Business Profile, you can reach customers in a timely manner with special offers, important messages, product listings, photos and videos (including advertising!), chatting sessions and more.
Over the past few years, the Google Business Profile has become a greater and greater component of a business’ organic footprint, and even provides insight into the search terms the Business Profile is being seen in results for, which can inform your content creation strategy, business strategy, and opportunities to improve your messaging when you know what people are actually searching for online.
Google Business Profile Pro Tip:
By tagging your Site Link in your Google Business Profile with UTM code, you can granularly track traffic and activity on your website from your Google Business Profile.
Google Business Profile feature an ever-growing list of features and benefits for your business, so be sure to dig in and take advantage of as many as you can.
Click to Call phone number
You can track all phone calls placed through your GBP
Post your business hours
One of the top things people want to know when they look you up online is your hours of operation…updating your hours – including special hours around holidays – is easy!
Driving direction
When you add your street address, customers can get driving directions to your door. Your GBP Dashboard will give you complete analytics of all this – and so much more!
Posts
Posts on your GBP can be special offers, announcements, sale items and more. You can even post photos and videos, along with links to your website for people to buy online, learn more, or contact you.
Photos and videos
A tremendous way to promote every aspect of your business and to highlight your products and services is to constantly upload photos and videos to your profile.
Gather Google Reviews
One of the most powerful components of your Google Business Profile is the ability to gather customer feedback through Google Reviews. As you build your reputation online, your Google Reviews can be leveraged across your online footprint – and even in your store!
Pro Tip: According to consumers, businesses that respond to reviews are 1.7X more trustworthy than businesses who don’t (76% vs. 46%).
Add Bookings to your Listing
There are a number of integrated Booking services you can add right to your listing so customers can book time with you with a click!
Add Products and Services
By adding products and services to your GBP, customers can get an even richer idea of what your business offers, and gives even greater reason to visit your website, call you, or get driving directions to your business.
Be sure to study your Google Business Profile analytics
Your Google Business Profile analytics deliver a wealth of information to help you understand how people are finding you, what actions they are taking from your business listing, what they are looking at, and how to improve the performance of your listing.
Insights data includes views, searches, and actions from both organic search results and Google Ads. Google Insights provides you different ways to understand how customers interact with your listing:
- How customers find your listing
- Search queries
- Where customers find you on Google
- Customer actions
- Direction requests
- Phone calls
- Photos
- What your business is known for
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