The Importance of Goals in Google Analytics

Identifying your Goals in Google Analytics allows you to measure the effectiveness and impact of all your online marketing and advertising across pay-per-click, social media, blog posts, guest posts, press releases, email marketing and more. Essentially, everywhere you can write a hyperlink to your site can include UTM codes to help you identify the traffic to your site – including hyperlinks embedded in PDF files, your Google Business Listing and more.

By taking full advantage of Goals in your Google Analytics account, you’ll have actionable knowledge about what’s working in your advertising mix.

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