Interview with Greg White, a Partner and the COO at Sway Ventures
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On Friday, June 19th, 2020 ClickAwayMarketing’s Bill Quell had the great pleasure of joining Greg White, Partner & COO of Sway Ventures for a brief chat about some basic things startups (and basically every other company with an online presence) can do to maximize their digital footprint – and leverage Google Analytics, various traffic channels, and the principles of sound marketing to effectively grow their business online.
Amongst the topics briefly covered, Greg and Bill discussed:
Basic starting points for Founders and Leadership Teams to take to make sure they are properly leveraging the power of their flagship web properties (and assure their channels are feeding the website effectively).
A brief overview of SEO – what it is, what it can do, and a simple way to think of SEO to demystify it.
The critical importance of distinguishing between “tools” and “marketing” when approaching digital activity. Leveraging tools like SEO, social media, PPC, press releases, link building are NOT the same things as marketing. Tools – and the channels we deploy those tools through online – or ways we deliver our marketing messages and strategies – and only after developing comprehensive marketing strategies are we prepared to identify our channels and tools to execute that marketing program.
About Sway Ventures: Sway Ventures is a US-based venture capital firm investing in early to mid stage technology companies.