Tools Are Not Marketing

Everything we talk about on ClickAwayMarketing.com and through ClickAwayCreative services are TOOLS – it is critical to keep in mind that mastery of TOOLS is not mastery of MARKETING or advertising – that begins with the old school development of who you are, what you’re selling, why people need it, who your customer is, your brand promise and so much more. Only after you fully create your marketing portfolio of assets can you truly begin to effectively and powerfully leverage the tools of marketing and online data available to you.

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